GP & J Baker | Sundra Flock

Sundra Flock raises its pattern in a soft, velvety flock on a non-woven backing, so the design has a texture you can feel as well as see rather than being flat-printed onto the paper. At a 53.5 centimetre repeat the motif has real presence, and the flocking gives it a depth and a slight sheen shift that a printed paper cannot match.

The base is a 100 per cent non-woven paper, 52 centimetres wide, with a 53.5 centimetre vertical repeat; no horizontal repeat is given on this listing. There is one colourway, Sand, a warm, muted neutral that lets the flocked texture do the work rather than the colour; it reads differently in raking light than it does head-on.

We would use it on a single feature wall in a bedroom or a formal dining room, somewhere the flock's texture catches the light from a pendant or wall lights, rather than as an all-over paper across a busy family room. Pair it with plain, smooth fabrics elsewhere so the flock stays the only textured surface in the scheme. Sold by the roll; order a sample before committing to a full room, since flock reads very differently in photographs to how it feels on the wall.

Handle flocked paper carefully when hanging, since the raised pile can crush under a seam roller; ask your decorator to work the joins gently and avoid pressing directly on the flocked motif. Roll length is not given here, so check the label before ordering; as a guide, allow four rolls for an average wall, since a repeat of this size and a feature-wall use both tend to need more paper than a small all-over print.

• Composition: 100% non-woven
• Roll width: 52 cm (20 in)
• Pattern repeat: 53.5 cm vertical
• Suitable for: Wallcovering
• Care: Spongeable; follow the manufacturer's hanging and care guide.
• Collection: Langdale Wallpaper, GP & J Baker
• Colourways: 1 (Sand)