Chroma, a new cotton velvet designed by India Mahdavi for Pierre Frey, draws inspiration from Kashmir's historic swan's down tradition, a material once favoured in Iran before travelling to Europe. This supple, compact fabric offers exceptional softness both in hand and appearance, whilst its inherent durability ensures longevity. The collection presents a carefully curated palette of distinctive hues that integrate seamlessly with Pierre Frey's established ranges. Advanced nanotechnology has been employed to enhance the velvet's practical performance, creating a refined surface treatment that repels liquids whilst maintaining the fabric's natural tactile quality and subtle lustre.
